Facebook Advertising

 

Facebook Advertising

Facebook is probably the most popular social networking site in most parts of the world. It has an incredible number of members. There are more than 1 billion active users all over the world and a majority of these people log in several times per day and spend a lot of time there. Anyone who is planning to advertise on Facebook can't find better traffic for this. Almost everyone is there.

According to statistics 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again.

Facebook users fill in a lot of information about themselves, an advertiser can be quite specific when deciding to buy Facebook ads for. This information allows Facebook advertiser to target exactly the right people and advertise product or service to the right demographics.

Facebook Advertising is one of the most targeted forms of marketing, currently available to businesses. Advertising on Facebook allows brands to build an online community around their products or services, to drive traffic to websites also.

Facebook offers many effective ways
 for advertising

You can use Facebook channels for personal awareness, for your brand awareness, to sell products or services and to create communication channel with your customers, also to keep your eyes on competitors.

 

• Profile Activity

If you want advertise on Facebook, then make your profile only for your business. It means you should use your profile to represent business you are working with. You can post daily ads to your profile, but the first step is understanding what you want to achieve with your ads. May  you are looking to build awareness for your company, to drive traffic to your web site, or you want to promote specific event or generate sales? Don't forget to put picture for your ad, it attract attention. 

• Business pages

Facebook business pages are the perfect place for any business to get attention of new customers, to develop long term relationships with  customers they already have. It is designed to help you to build online presence for your business and your personality, it helps to connect with potential customers and to drive traffic to your storefront or  website. 

After Facebook introduced new timeline layout, it’s became even easier to use business pages to tell its brand's story. The new timeline also gives businesses the ability to manage everything in one place. Here is a useful link that will help you learn more about Facebook pages and help you create one Facebook page for free. 

•  Advertising In Facebook Groups

Facebook groups are a great way to find new prospects to build your business. But there’s a right and wrong way to use groups. You always want to follow the golden rule of being “valuable”, not spammy. In other words, join Facebook groups in your niche, and look for ways to help others in the group. Adding value and helping someone solve their struggle will help you show up as a leader. But just posting links to your opportunity doesn’t really help, it just clogs up a good support group with a bunch of spam links and will hurt your reputation in the long run. 

• Using Facebook Fan Pages to Advertise

A fan page is a must in my opinion. With the new timeline design, the visitor coming to your page get  first impression about your business, you as person and it is important. Everyone must wisely to choose cover image. Cover image must represent your brand and raise visitors interest. Under cover image you are able to add posts with your offers on your Facebook fan page. You can highlight your contact information, news feed, add images, videos and maps, add apps and upcoming events and what ever you want.

You can add Facebook fan page to your website or blog.  It allows regular visitors to like what you are doing, it allows to comment on your site and it also appears on Facebook. If you insert Facebook “Fan Box Widget” on your website, both your Facebook fan page and your web page will be linked together. From now, what happens in one place, will bring quality to the other place also, and in such way you will get full exposure of any content you publish in any of these two places.

Fan page can be successful if you work with your audience. Be active and you will have more chances to attract and get new fans via advertising you do.

• Advertising with Facebook PPC

Paid advertising is fastest way to generate leads, and Facebook is not an exception. Facebook recommends to write your ads clear. It must be targeted ads with tight text. Your text should speak directly to the audience you want to reach. You can highlight unique features of your offers or something special, to what you want to bring attention. In short, differentiate your offers from your competitors. If you have a goal to brand your company's name, to make it more recognized, Facebook suggests to use your company's name to the ad's title or body of the ad. Pictures that you choose for ads are not less critical, they  catch people's eye. Also, you should think about your logo.

 

Get Face Book likes and Followers

If you have Facebook Fan page, you need followers, those who would be interested in your deal and who like what you do. If you are new on Facebook and have not much people, interested in your offers, you can search for more ways how to get followers. One of such ways is Add Me Fast site. It is  free social exchange network, and it helps you to grow social presence of your offer.

There are other sites doing the same as Add me Fast. you can use it for to get your page visible to all Facebook users, but do not play with these sites much, as  people who like you from these sites will not be your true targeted prospects. They are there only for one reason - to get likes for own Facebook fan boxes.

Facebook advertising offers you advanced demographic targeting. Many users like to post almost every detail of their daily life onto their Facebook profile, and it makes easy for anyone to target users by their interests.

Facebook allows to deliver ads base on people' location, their age, education level and gender, circle of interests,  attended colleges and relationship status, even base on their language.

Facebook really is the most powerful advertising space online. This social network is great tool to expand your company. It may be scary to try new methods and techniques sometimes, but believe me, your willingness to take chance try new ways will help your business to succeed.